Hi, I’m Sarah,

[haɪ] [aɪm] [ˈsɛrə]

A linguist, writer, and currently, content + conversation designer at Qualtrics.

When I’m not mulling over words, I’m getting lost in museums, exploring Seattle’s music scene, or collecting vinyl with a cup of chai. (Or studying etymology, but for fun.)

↓ Here’s where I’ve made the most impact
CONVERSATION DESIGN, VOICE & TONE

How I defined the voice and tone of an AI assistant.

OPPORTUNITY

Create an adaptable and friendly persona.

GOALS

Encourage user adoption, trust, and action.

WHAT I DID

Researched, authored, and designed.

DESIGN SYSTEM, TAXONOMY

A central repository for content guidance, via atomic design.

PROBLEM

Finding guidance is inefficient and unscalable.

GOALS

Improve workflows, consistency, and scalability.

WHAT WE DID

Integrated the content and UX design systems.

CONTENT AUDIT

Improving the content quality of XM Discover (now XM for CX).

PROBLEM
GOAL
WHAT I DID

The content quality didn’t fit Qualtrics standards.

Improve the overall UX through content.

Audited and tested issues, resulting in quality
recommendations that continue to make an impact.

STYLE GUIDELINES

Making the language across UserTesting more accessible.

OPPORTUNITY

Redesign a style guide to comply with WCAG.

GOAL

Create an asset for UX, eng, and product.

WHAT I DID

Led, developed, and published best practices
for accessible and inclusive language.