01
weekly job summary
SUBJECT LINE A/B TEST
Rewrote the opener for a core lifecycle email, and clicks rose 49%.
DIVE IN →designer, linguist, creator
I blend interaction design, language, and systems to shape how products speak. Now I’m digging into how we interact with AI, and how we measure voice quality.
I redesign the system, then I ask, “How much further can we go?”
More about me →selected work
5 CASE STUDIES
02
trusted friends
ROBLOX / REFRAMING SOCIAL IDENTITY
Renamed Friends, endured global backlash, then helped bring it back.
Read →
03
content systems for AI
roblox / CONTENT AS INFRASTRUCTURE
Established Roblox’s voice, content, and style guides in 1 month. Turned them into an AI assistant in 3.
Read →
04
moments
roblox / SHORT-FORM CONTENT DISCOVERY
Took a short-form video feed 0→1, getting players to find new games.
Read →
05
qualtrics assist
qualtrics / design & tone FOR CX AI
Redesigned AI voice settings and the rubric that scores its replies.
Read →
foundations
Systems under the work: frameworks, libraries, and guides.
INDEED
email content framework
A framework for Indeed's content design MCP, with a consistent POV on email copy.
Roblox
unified CTAs
A CTA system for easier, familiar, and consistent navigation.
Qualtrics
string library
An integrated library and design system, for all designers.
UserTesting
accessibility style guide
Best practices for accessible + inclusive language. WCAG 2.1.